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For example, you can re-aggregate news from the field of your product. If you are selling computer software, for instance, you can use five or six RSS feeds from large websites (freshmeat.net, softpedia.com etc.). You can take only the text of the news, and add these news items to your RSS feed, which already includes a few words about best laptops for under 400 your product. The most popular solution is using a feed along with a blog. Every time you write a new post, the blog is updated.